How To Get Traffic To Your Website for Free - Beginner's Guide

Do you know what the easiest way to get more search traffic is? It’s not by writing more content. It’s actually by expanding internationally. Hey, everyone, Today I am going to teach you how to double your search traffic through internationalization. I want you to take a look at this picture here.

This is an analytics screenshot of example.com You’ll notice that I get a lot of traffic from the united states, but the unites states doesn’t even make up 50% of my traffic. why? Because l have expanded globally. There is a lot of popular region on my website, such as India, Russia and unites states, all the Spanish-speaking markets. I have expanded globally. You know what? I have done this because there is no competition overseas. So now, I am going to teach you how to do the same. This has been one of the biggest driving factors of my growth.

1)    The first thing you want to do is translate your content. Whatever you do have, you want to translate into the languages that you’re going after. Keep in mind, the majority of the world does not just speak English. There are languages like Hindi, Mandarin, that are extremely popular, and there is a ton of money outside of just the united states. The world does not revolve around America. It’s much bigger than just one country. By translating your content to different languages, now when people are googling within their own languages, they can then come to your website. You can use a plugin like Transpose. It’s a word press plugin that helps translate your content. 

2) The second thing you want to do is use hreflang code is from Google, or at least Google uses it. I don’t know who created it, but a lot of search engines use it. What hreflang does is it tells the search engines. This page here is my Portuguese version by using hreflang, it tells Google for these search engines over here, let’s say in Brazil, rank the Portuguese content instead of the English content. You want to do that because let’s say in regions like Brazil, roughly 5% of the market speaks English 95% speak Portuguese. All you have to do is give it time, do the hreflang set up, make sure you enter a link, so your Portuguese pages should link to your other Portugues pages. You don’t want your Portuguese pages linking back to your English pages. By doing that, your ranking is going to go up. One simple thing to know is that when you use hreflang and you have translated your content, When someone is coming to your website, you want to redirect them to the region that they are from. You do this because of browser settings. Let’s say they use Google Chrome. Well, Google Chrome tells your website that hey, this person reads, let’s say in German, or they read in Portuguese, and you can automatically redirect them. You can hire a developer from Upwork.com to do this, and let them know that do not redirect search engine bots. The reason you don’t want to redirect search engine bots is that a lot of servers are in regions that are English-speaking, like the United States. Google is crawling your German version of your site from the United States. You don’t want to redirect them. You want to let them read your English site and your German site, but you want to redirect the users. When you tell the developers this, they will know how to do this for you.

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